Senior designers from the National Institute of Design are part of this initiative
and fresh graduate from NID are researching new materials for future development.
A Craft Initiative was
started in Kerala to tap into traditionally evolved skills of local people
with natural materials, in order to create a line of contemporary, marketable
products that would become an independent revenue stream for the project.|
We are currently working with four groups of people in different parts of Kerala
engaged in materials like screwpine, water hyacinth, lantana, bamboo, palm and
banana fibres, khus, and ayurvedic dyes.
Several skilled artisans, weavers and craftspeople, many of them from women's
co-operatives, are engaged in the craft work initiated by the project.
Market Exposure - National
The Craft products have been publicly exhibited at three exhibitions, one of them
an international one. Our products have been selected and are being retailed by an
exclusive designer store chain in Mumbai-Red, Blue & Yellow.|
A high-profile new beach restaurant on Mumbai's Marine Drive, The Salt Water Grill,
specially commissioned our products for its natural-look interiors. Currently we
are in negotiations with two premier national design store with outlets around the
world for bulk purchases of our craft range.
Market Exposure - International
The Craft Initiative has the potential to become a major revenue-earner as a
Nature-based Interior Design- Inheritance India's product line is a fusion between
Indian heritage-style techniques, nature-based materials, and contemporary design.
We have designed the interiors for new restaurants in Mumbai and have now been
approached to take our Indian-style natural interiors line international.
We are currently exploring opportunities in Europe and the Middle East.
Our feasibility study shows that the business will break even in 2 years, and
provide a return of between 15-20% in year 3.
Take a look at the range of our
nature craft products!
Inheritance India Land Conservation Company
4, Shakti, Gr Floor, 521 Adenwalla Road, Five Gardens,
Matunga, Mumbai 400019, India.
Tel: +91 (22) 3090 1718 / 2414 5225. Fax: +91 (22) 2415.
created by EnsembleConsultants